Buttons made for fingers.
Full-width fields and large, well-spaced buttons, so the site can be used with one hand.
GOL Linhas Aéreas · airline website · Brazil and abroadThe entire trip
The entire trip
fits on your
phone screen.
FGX designed and built the GOL Linhas Aéreas website together with the airline's in-house team. It's where passengers search for flights, buy baggage and check in, in four languages. On mobile, flight search comes first, with full-width fields and large buttons.
IndustryCommercial aviation
CoverageFlights within Brazil and abroad
DeliverableDesign and development, with GOL's team
LanguagesPortuguese, English, Spanish and French
Deals page campaign
“Taking you to your dream destination for 25 years”
01 · On mobileSearch, prepare
Search, prepare
and board,
all from your phone.
The journey of someone buying a ticket and getting ready to fly, screen by screen on mobile.
Search opens the page, with origin, destination and dates in full-width fields.
The button to buy baggage comes before the explanation, and the rules are split into tabs.
The ways to check in, in just a few lines, plus a button to check in right on the website.
Search comes first.
On mobile, flight search appears before any banner, so people ready to buy can start right away.
Support always at hand.
The virtual assistant and the Brazilian Sign Language (Libras) accessibility button appear on every screen of the purchase flow.
02 · The workWhat FGX
What FGX
designed and built
with GOL.
A website built together: FGX on design and development, side by side with GOL's in-house team.
Flight search front and center
Passengers start buying as soon as they open the site, without hunting for the search.
A true mobile version
A collapsed menu and screens designed for fingers, so travelers can sort out their trip on the phone without zooming in.
Deals and destinations showcase
Popular routes with a budget filter turn the urge to travel into a booked ticket.
Add-on services on a single page
Travel extras are gathered in one place, helping the airline sell more on every booking.
Information that saves a phone call
Baggage, rebooking and documents are explained on dedicated pages, so passengers can sort things out on their own.
Four languages, country and currency
Four languages, with country and currency selection, to serve customers buying from Brazil and abroad.
03 · The websiteA large website
A large website
that stays
simple to use.
Three areas of the site: the desktop home page and the pages that sell more than just the ticket.
Inside the website
The whole trip in one menu.
On desktop, the menu puts every topic in its place, with account, notifications and language in the corner. Below the search come campaigns like the new route to Lisbon, plus shortcuts for managing your trip.
01 / 03Inside the website
Deals that spark the next trip.
The page opens with the airline's campaign and flight search, followed by the most popular fares by route, with a budget filter. Each deal shows when its price was last updated.
02 / 03Inside the website
More comfort, sold before boarding.
Extra-legroom seats, cabin upgrades and traveling with pets are all gathered on one page. Each service is a chance for passengers to complete their trip right on the airline's own website.
03 / 0304 · The detailsDesigned for travelers,
Designed for travelers,
from start
to finish.
The passenger's path through the site and the details that keep an airline website organized.
- 01 · Inspire
Deals and destinations
Popular routes, campaigns and a budget filter.
- 02 · Search
Flight search
Origin, destination and dates.
- 03 · Complete
Services
Seat, baggage and upgrade.
- 04 · Board
Check-in
On the website, with the rules explained.
Well-organized customer support
FAQs, case numbers and baggage tracking sit together in the Support menu, making it easy to find the right channel.
Libras in the menu, too
Besides the button on every screen, the menu offers the option to talk to a Libras interpreter.
Business on the same website
Travel agencies and companies have their own pages, separate from the journey of people buying their own tickets.
Does your company serve lots of people at once?
Request a quote ↗Your large-scale website can be this simple, too.
Search, deals and services for lots of people buying at the same time, on desktop and mobile: tell us how big the challenge is, and FGX will design and build the website together with your team.