Installed from the browser.
In the footer, the Havenza on your phone invitation leads to installation, without going through an app store.
Havenza · corporate website with catalog · Toledo, Paraná, BrazilFrom the right product
From the right product
to the local sales rep,
in just a few taps.
FGX built the website for Havenza, based in Toledo, Paraná, Brazil, a company that brings animal health and nutrition to Paraná and Mato Grosso do Sul. The filterable catalog showcases the portfolio, the map shows who covers each region, and every path leads producers to a specialist. All in three languages, with a mobile app and a dashboard for the sales team.
IndustryAnimal health and nutrition
CoverageParaná and Mato Grosso do Sul
DeliverablesWebsite, catalog and sales dashboard
LanguagesPortuguese, English and Spanish
The website's opening message
“Smart nutrition for sustainable performance.”
01 · The websiteA technical catalog
A technical catalog
that ends in a conversation.
Seven sections of the website, from the homepage to the English version.
The producer's experience
The field on the first screen, and a quote one click away.
The page opens with footage from the field, Havenza's value proposition and a Request a Quote button. The language switcher and team login sit at the top, and on mobile the video pauses with a single tap.
01 / 07The producer's experience
The entire portfolio, with search and filters.
The catalog brings together all 35 products from the partner brands, with search by name and filters by brand and segment. A counter shows how many items match each search.
02 / 07The producer's experience
Every species gets its own showcase.
Each species has its own page with the filter already applied. Poultry producers go straight to the line's 25 products and can clear the filters to browse the full catalog.
03 / 07The producer's experience
The product page calls in the specialist.
Each product shows its brand, species and description, along with a spec sheet and related products. Talk to a Specialist is the main button, because every sale involves technical guidance.
04 / 07The producer's experience
The map shows who covers your region.
The map highlights Paraná and Mato Grosso do Sul, and visitors pick their state to see the local team. Anyone who isn't sure who to talk to yet is directed to customer service.
05 / 07The producer's experience
Over 10 years in distribution, well told.
The page tells Havenza's story and values, focusing on what matters when choosing a distributor: technical support, leading brands and regional presence.
06 / 07The producer's experience
The same website in Portuguese, English and Spanish.
The EN, PT and ES selectors sit at the top of every page. The English version translates the copy and buttons, like Request a quote, for partners and customers in other countries.
07 / 0702 · The deliverablesEverything Havenza
Everything Havenza
gained.
A website that presents the portfolio, connects producers with the right sales rep and supports the sales team's day-to-day work.
Product catalog with filters
Producers find products by name, brand or species and reach the sales rep already knowing what they want.
Map of sales reps by region
Every visitor finds out who covers their state and talks directly to their regional team.
Talk to a specialist, front and center
On the product page, interest turns into a conversation via form, WhatsApp or phone.
Website in three languages
Portuguese, English and Spanish open Havenza up to partners and customers in other countries.
An app on the customer's phone
Customers add Havenza to their home screen, on Android or iPhone, without going through an app store.
A dashboard with tools for the team
Travel costs, margins and targets sit behind a login, so sales reps can handle their routine in one place.
03 · On mobileFrom catalog to specialist,
From catalog to specialist,
in the palm of your hand.
From product to conversation, everything was designed for mobile, and Havenza installs on the home screen just like an app.
Stacked search and filters, with a wide, thumb-friendly Search button.
Brand, species and description at the top, with Talk to a Specialist and View Spec Sheet right below.
The map of Paraná and Mato Grosso do Sul, plus a button to find the local sales rep.
A short form, with optional email, so the team can follow up.
Android and iPhone.
One button for each platform, with the right installation instructions for each phone.
Opens like an app.
Once installed, Havenza opens full screen straight to the homepage, with the brand name on the phone.
04 · The teamBehind the website,
Behind the website,
a dashboard for the people who sell.
Producers reach Havenza on one side, while the team logs in to its tools dashboard on the other.
The cost of the road before the visit.
Fuel and travel expenses calculated before the sales rep heads out to see the customer.
Proposals with margins double-checked.
Discounts, margin and commission calculated on the spot, so reps can negotiate with confidence.
Sales numbers in plain sight.
Average deal size, conversion rate and targets tracked in one place.
Breadcrumb trail
Technicians always know where they are in the catalog and get back to the species with a single tap.
Chat always within reach
A support button stays in the corner of the screen on every page, on desktop and mobile.
Secure team access
The dashboard login requires a username and password, offers account recovery and is kept separate from the public website.
Does your company serve agribusiness?
Request a quote ↗Your portfolio can reach the field like this, too.
Filterable catalog, sales reps by region and a mobile app: tell us how your team sells and FGX will design the website around it.